Soft morning light across linen and calm coastal interiors

Coming to America · 2026

Ringanawith Maru

Fresh, toxin-free skincare and wellness from Austria — arriving in America. Soft living, honest ingredients, nothing extra.

Discover the Story
2026
Still family-led
0
Countries served
0K+
Partners worldwide
$0M
U.S. campus investment

A softer standard

Fresh.
Really fresh.
Nothing to hide.

For thirty years, a family in Austria has made skincare and supplements the careful way — totally toxin free, produced in small batches, honest about every ingredient. Ringana is coming to America. Maru is gathering the people who care about that as much as she does.

Why Ringana

It started with wanting cleaner everyday products.

In 1996, Andreas Wilfinger and Ulla Wannemacher read the ingredient list on a toothpaste their young son brought home — and were unsettled by what they found in something made for children.

Instead of looking away, they built the alternative. Ringana became Austria's first fresh cosmetics company, grounded in a simple conviction: what goes on your body and in your body should need no apology. No artificial preservatives. No mineral oils. No microplastics. No fillers standing in for function.

Three decades later, the founding family still leads — and the standard has never softened.

Every product is developed, produced, and shipped from Ringana's own campus. Small batches, made to order, with plant actives at full potency. That's why their products carry an expiration date like fresh food — not as a limitation, but as proof that nothing artificial is holding them together.

1996

The toothpaste moment

Two parents in Hartberg, Austria refuse questionable ingredients in everyday products — and found Ringana.

2013

The Frischewerk

Ringana opens its own fresh factory, bringing development and production fully in-house.

2021

The campus

A new headquarters opens in St. Johann in der Haide — powered by geothermal and solar, one of Austria's most ambitious sustainable builds.

2026

America

Ringana invests $85 million in its first U.S. headquarters, production, and distribution facility in Roanoke, Virginia — so products are made fresh on American soil.

Next

Your chapter

The American story is just beginning — and the community that steps in now helps write it together.

Light-filled sustainable production and workspace interiors

Where it's made

Fresh from their own campus — not a third-party factory.

Every Ringana product is developed, produced, and shipped from the company's own campus in St. Johann in der Haide, Austria — one of Europe's most ambitious sustainable builds, powered by geothermal and solar energy.

In 2026, Ringana is investing $85 million in its first U.S. headquarters and production facility in Roanoke, Virginia — so American customers receive the same fresh-made standard, closer to home.

The products

One standard for your whole ritual.

Ringana isn't a single hero product — it's a tightly curated system for skin and body. Skincare, supplements, and functional nutrition, held to the same bar: totally toxin free, plant actives at full strength.

Skincare

FRESH

Cleansers, serums, creams, deodorant, and body care — concentrated plant actives at full potency, without the preservatives or synthetic fillers common in conventional formulas.

Supplements

CAPS

Targeted plant-powered capsules for immunity, focus, joints, and more — designed to settle into your daily rhythm.

Daily Nutrition

PACKS

Portioned sachets of concentrated plant nutrition for antioxidant support, balance, and everyday cellular care.

I've tried these

Not hype — products I'm already reaching for.

I met Ringana's team early and got product in my hands before the U.S. launch. These are the ones that earned a real recommendation — honest notes, not a pitch deck.

Fresh cleanser bottle in soft natural light

FRESH · Cleanse

Gentle enough that my face never feels stripped — strong enough to take makeup off with a soft cloth.

FRESH cleanser has that cleaning-milk softness: kind on skin, serious on the day — you finish clean and comfortable.

Hydrating serum bottle on marble

FRESH · Hydration

My skin still feels hydrated and soft hours later — not that temporary dewy look that fades by lunch.

FRESH hydro serum sinks in beautifully. Twelve hours later my skin is still plump and soft instead of asking for another layer.

Face cream jar

FRESH · Face Cream

Phenomenal — and so silky I keep catching myself reaching for it again.

FRESH skin perfection is rich without heavy, silky without greasy — with 3% bakuchiol plus ceramides doing real work underneath that finish.

1 / 3

The opportunity

Why now is different.

Ringana spent thirty years becoming a household name across Europe, then expanded through Mexico, Colombia, and Peru. In 2026, it enters the United States for the first time — backed by an $85 million American manufacturing and distribution hub in Virginia. Moments like this don't repeat.

$85M

A real American home — not a warehouse strategy.

Ringana is building its first U.S. headquarters, production, and distribution facility in Roanoke, Virginia. This isn't a startup gamble — it's a three-decade family company opening America for the first time.

01

A market that's ready

Americans are reading labels like never before. Demand for genuinely toxin-free, transparent products has never been higher.

02

Built on real products

A business grounded in products people reorder because they work — a daily wellness ritual, not a garage full of inventory.

03

Founding-era timing

After decades across Europe and Latin America, a U.S. opening like this is rare. The people who show up now help shape what the American chapter looks like.

Timing like this doesn't come around often — and I'm gathering my founding community before launch day.

Meet Maru
Maru — soft natural light portrait

7 YEARS

in clean beauty

100K+

people guided

MIAMI

met the Ringana team

A note from Maru

I didn't need another wellness brand.
I needed one I actually believed in.

I've spent years helping people swap the questionable stuff in their homes for products that actually meet a clean standard. Ingredient labels are my love language — and what I care about most is a community of people who don't want to figure this out alone.

After a stretch of personal health questions, I started looking for products that could truly support me — and for that feeling again of telling people I love about something that feels quietly groundbreaking. I found Ringana earlier this year, and I've been watching the calendar for the U.S. launch ever since.

I sat down with corporate staff and Michael — the son of the founders, still deeply involved — to get every question answered face to face. What stayed with me was how much they know, and how they speak to each other. Family values at a meaningful scale. You can feel the mission in the room.

These products take “clean” and “toxin free” further than anything I've seen in this space. Fresh production instead of a shelf full of preservatives. An in-house research team. Plant actives at full strength. A public transparency report you can actually read. This is the bar I've been asking for — and this family has been meeting it for thirty years.

I've already fallen for a handful of products, and I'm sharing what I actually think with this community as we count down to launch. If you've trusted my eye before, this is the one I've been waiting to make.

— Maru

Stay connected

Be first when Ringana arrives.

Join this founding community for the launch date before anyone else, notes on products I've already tried, and a real seat at the table if you want to build alongside me.

Try a palette

Caribbean blue · seashell · sand